Tuesday, September 15, 2009

Ministry Of Health – Brazil, Promotes The Usage Of Condom

This is an urban outdoor, placed in Brasilia, capital of Brazil, to promote condom’s use. The idea was to surprise people with funny and interactive sex thermometer: The Sexometer, the measuring is very simple. People just have to place their hands at a heat sensor; which will change colors according to the body temperature. At the bottom of the outdoor, there is an explanation for each color.
If the sensor doesn’t change color, it means your body is still just warm. If it turns blue, it means your body is heating up. Green mean that you are in the mood for sex and Red means you are on fire and ready to get going. Obviously, all messages led to the same conclusion:- USE A CONDOM.Nearly 13,000 condoms were given at the event that was organized by Ministry Of Health in Brazil.

Client: Ministry Of Health - Brazil
Agency: Master Sao Paulo
Country: Brazil

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