Tuesday, September 15, 2009

NSW Health: Get Tested, Play Safe

Faced with a significant increase in STI’s (sexually transmissible infections), particularly in young adults, the NSW Government has set out to raise awareness of the problem. The campaign theme – Sleeping with one is sleeping with many – brings the message to life and the tagline is a simple call to action: get tested, play safe.

Client: NSW health
Agency: George Patterson Y&R Sydney
Country: Australia

No comments:

Post a Comment