To show that IKEA furniture could fit in every household, PnT, Netherlands placed IKEA sofa on the billboard; where in they made sure that every few seconds the background was changed, but the sofa remained the same.
Credits:-
Client: IKEA
Agency: - PnT, Amsterdam, Netherlands
Art Director- Paul Stienen
Client: IKEA
Agency: - PnT, Amsterdam, Netherlands
Art Director- Paul Stienen
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