The brief was to create a donation box which calls out to the society the very problem Thailand unknowingly facing. And, close to 100,000 youngsters in the country have no access to schooling education, as many of them are home-less, risking their youths on the street- coz even the cheapest government school is unaffordable. ( A primary reason, as to what prevents these poor children from their opportunity to go to school…is not the school fence, but the unimaginable gap of the country’s economy, which deadlocks them from their promising future.)
The challenge and objective was to get attention from the target consumer, and for the same, High Advertising Bangkok came up with a solution, where-in they used a display of the boy – making a donation box, and placed the same on a pedestrian in front the school. So, that if any baht donated into the box- it would then help unlock the door to their education.
The challenge and objective was to get attention from the target consumer, and for the same, High Advertising Bangkok came up with a solution, where-in they used a display of the boy – making a donation box, and placed the same on a pedestrian in front the school. So, that if any baht donated into the box- it would then help unlock the door to their education.
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