Tuesday, August 25, 2009

ChicagoNow: Chalk A Blog

To top off the blitz, Zig, USA (Agency) created a “chalk blog” in Chicago’s busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard. We posed some of the provocative questions that spark debate on ChicagoNow blogs every day, such as “What would you do to improve the CTA?” and “What will the Olympics do for this city?” The chalk blog drew thousands of visitors with just as many opinions, giving them the opportunity to experience Chicago Now offline. One of the most important strategic considerations was that people who read blogs don’t just care about the posts from the bloggers – they also care about what other readers have to say in the comments. This was one ambient way of capturing that.

Client-: Chicago Now
Agency: - Zig, USA
Creative Director- Stephen Leps

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