Mini Cooper- Cut for the surfing generation

If you can count on one car brand to have great ads, it’s Mini.

As further testament to its quirky ad strategy, the Mini Countryman stars in a very interesting billboard installed in Milan, Italy.

As you can see above, what might look like an ad for a surfing brand quickly shows off the actual billboard of the Mini Countryman, highlighting the crossover’s slogan of offering a getaway from the rest of the world.

McDonald's: MacFries Pedestrian Crossing

During the biggest public festival in Switzerland, the Zurifest, McDonald’s confronted with heavy competition, even concerning core products like fries. A lot of independent stalls offer fast food. Fortunately the festival is the only time during the year when official street markings, like pedestrian crossings are taken out of function.

This enabled their agency to use the crossing in front one of our restaurants and have it re-styled into a portion of fries

Credits:-

Client: McDonald’s

Advertising Agency: TBWA Switzerland

Country: Switzerland

Nintendo Dsi- Brain Teaser

The challenge: Nintendo asked us to come up with an indoor promotion for Nintendo DSi Brain Teasers. The problem: in shopping malls prior to Christmas. And as we all know, they are a madhouse of noise and confusion at this time. So, how do we get anyone’s attention in there?

The idea: In every shopping mall there is a place where we can have people for our very own. A place that over 40% of shoppers visit at least once during their shop. A place that is just perfect for our promotion: the customer toilet. We transformed this place into one big brain teaser. And turned it into an experience space. Leaflets with a 10% discount offer on all Nintendo Brain Teasers encouraged shoppers to go straight to the retailer in the shopping mall.

Credits:-

Client: Nintendo

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany

Country: Germany

The territory Touareg, at the airport in Barcelona

Volkswagen introduced the new Touareg in its natural habitat, a terrarium located in an environment of maximum competition such as the Airport Terminal 1 Barcelona , in which between sand and desert plants, lives with ten snakes two feet in length each.

A ton of sand, mounting an all-night, 53 people involved between carpenters, cabinetmakers, creative designers, veterinarians and keepers, a glass terrarium 50 square meter , “250 meters” snake in total and the new Touareg.

The goal: create a wild area to present this exclusive 4 x 4 .

Credits:-

Client: Volkswagen

Agency: DDB Barcelona

Country: Spain

Honda Civic GX: Natural-Gas billboard

To catch the attention of 405 commuters in the Los Angeles area, Honda just unveiled a 3-D outdoor board to show off the Civic GX’s clean natural-gas power. Communicating Honda’s innovation and environmental awareness, the nearly free of emissions-free Civic GX is brought to life with lighted 3-D graphics to simulate clean-burning natural-gas flames.

Credits:-

Client: Honda

Advertising Agency: RPA, USA

Country: USA

SMSlingshot

Giant Ants Invade Houston