Sunday, August 1, 2010

The territory Touareg, at the airport in Barcelona

Volkswagen introduced the new Touareg in its natural habitat, a terrarium located in an environment of maximum competition such as the Airport Terminal 1 Barcelona , in which between sand and desert plants, lives with ten snakes two feet in length each.

A ton of sand, mounting an all-night, 53 people involved between carpenters, cabinetmakers, creative designers, veterinarians and keepers, a glass terrarium 50 square meter , “250 meters” snake in total and the new Touareg.

The goal: create a wild area to present this exclusive 4 x 4 .


Client: Volkswagen

Agency: DDB Barcelona

Country: Spain

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