McDonald's: MacFries Pedestrian Crossing

During the biggest public festival in Switzerland, the Zurifest, McDonald’s confronted with heavy competition, even concerning core products like fries. A lot of independent stalls offer fast food. Fortunately the festival is the only time during the year when official street markings, like pedestrian crossings are taken out of function.

This enabled their agency to use the crossing in front one of our restaurants and have it re-styled into a portion of fries

Credits:-

Client: McDonald’s

Advertising Agency: TBWA Switzerland

Country: Switzerland