The Challenge: Mercedes-Benz requested a highly segmented vertical action that would increase visibility for the brand among top executives and business people. Solution: Stickers of the SLG AMG, also known as “gull wing” a new edition of the brands’ iconic model, were stuck to windows in shuttle flights, frequently used by the TG. As a courtesy, passengers also received a miniature car. Result: Only in one month, 100% of the target population was reached:- nearly 400 executives in Brazil.
Agency: Ponto de Criacao, Brazil