Sunday, January 24, 2010

Alfa Romeo “Noticeboard”

As part of a sales promotion campaign during the Brussels car fair, Alfa Romeo converted 50 bus shelters around Belgium into free classified ad hoardings. After all, since a new Alfa Romeo was now so cheap, you’ll want to be getting rid of your current wheels pretty quick, People started putting up their own classified ads almost immediately, and the poster sites were completely full within days.


Client: Alfa Romeo “Noticeboard”

Agency: Duval Guillaume Antwerp, Belgium.

Country: Belgium

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