Friday, January 15, 2010

Royal Canin: Drooling Dog

Heye & Partner, Hamburg, (Agency for Royal Cannin) booked two billboards placed face to face, each on one side of a small street. One of the billboards shows the close portrait of a dog (of the breed Gread Dane) on a plain white background. The dog looks directly to the billboard in front of him, he has a longing expression on his face, is magnetised of what he sees.

The sight of the billboard he is faced with obviously makes his mouth water: his drool drops from his tongue and ponds beneath the billboard. (We created this puddle with jam sugar that dropped from a simple installation of a canister and a tube.) On the other side of the street the viewer sees, what fascinates the drooling dog: The huge picture of “Royal Canin Great Dane” dog food!

Client: Royal Cannin
Advertising Agency: Heye & Partner, Hamburg, Germany
Country: Germany

No comments:

Post a Comment