Sunday, July 25, 2010

Knorr Promotes Its Freeze-Dried Soup

To promote its new individual bags of freeze-dried soup - Cup-A-Soup - Knorr brand has designed a billboard smoking. It is not about sensory marketing, since the smoke is completely odorless. The idea is simply to remind passersby of how good a bowl of steaming soup can be fun.

Country- South Africa

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