To promote its new individual bags of freeze-dried soup - Cup-A-Soup - Knorr brand has designed a billboard smoking. It is not about sensory marketing, since the smoke is completely odorless. The idea is simply to remind passersby of how good a bowl of steaming soup can be fun.
Country- South Africa
I bet you it is smoking because there is real soup in there. If you're not too chicken, you'll climb up and find out.
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