Sunday, July 25, 2010

Knorr Promotes Its Freeze-Dried Soup

To promote its new individual bags of freeze-dried soup - Cup-A-Soup - Knorr brand has designed a billboard smoking. It is not about sensory marketing, since the smoke is completely odorless. The idea is simply to remind passersby of how good a bowl of steaming soup can be fun.

Country- South Africa

1 comment:

  1. I bet you it is smoking because there is real soup in there. If you're not too chicken, you'll climb up and find out.