Sunday, June 13, 2010

The Marathon for Water

1 comment:

  1. In Guinea-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a German supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances.This is the Marathon for water.

    Client: Lidl Supermarket
    Advertising Agency: Leo Burnett Iberi
    Country: Portugal