Sunday, March 21, 2010

NOWME Home Violence Consultation Office: Anti Domestic Violence

The Challenge:- Make people recognize domestic violence around them & prevent young victims from suffering from domestic violence Strategy:- Lead an experience of peeking at domestic violence happening through a crack door. Solution:- Outside the room, Promofactory placed a child who is in fear and watching secretly his father inside the room using violence through a crack door. They hung a message on the door knob, appealing to draw attention to domestic violence and recommended helpline of domestic violence counceling centre. The Result: People had a second hand experience of domestic violence through the advertisement and some who became interested watched closely inside and outside situation of the room. Credits:- Client: NOWME (Children) Home Violence Advertising Agency: Promofactory, Seoul Korea Country: Korea

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