Miniature Prices- East Coast Trains: London to York / Leeds

Dentsu London have extended their Miniature Prices' campaign for East Coast beyond traditional media. By constructing a number of Miniature Poster sites and placing them around London Dentsu wanted to get the idea of Miniature Prices in direct contact with consumers. Dentsu created their small dioramas and tiny to-scale artwork for the posters which were placed on the pavement for people to discover. Credits:- Client: Miniature Prices Advertising Agency: Dentsu London, UK Country: UK