Sunday, March 28, 2010
Bloomberg Television “Ice"
Get people aware of Bloomberg Television’s new brand positioning as The Source. Bloomberg provides real-time business and financial information. In Signapore’s Business District, they built financial indices out of ice and let them melt. Over 20 tonnes of ice was carved live into the opening numbers of the DOW, FTSE, NASDAQ, STI, Nikkei and Hang Seng. Each index was completed as the market opened. As the ice melted, the information deteriorated, driving home the point that information is most accurate at The Source. Credits:- Client:Bloomberg Agency: BBH Asia Pacific, Singapore. Country: Singapore