In order to bring forth the point that Hubba Bubba is the world's longest chewing gum; Gitam BBDO, Israel came up with this innovative OOH idea of wrapping up a billboard with the chewing gum; the idea not only helped the brand get the attention of all the Israeli's but also got the foot falls to the store.
Credits:-
Client: Hubba Bubba
Agency: Gitam BBDO, Israel
Creative Director: Guy Bar, Eran Bar Yochai
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