Thursday, September 3, 2009

Israel Cancer Association Targets Beaches- Raises Awareness Via Towel Branding

An ambient marketing activity which took place in Gordon beach, Tel Aviv, was done in order to increase awareness to sun damage and skin cancer. The activity included 50 towels with a coal grill print on them. The towels where placed from early morning to late noon, during which we received countless reactions from passers-by, unable to ignore the unusual site which appeared in front of them. The activity obtained wide media coverage, on TV, local news papers and the internet.

Client: Israel Cancer Association
Agency: Gitam BBDO, Israel.
Country: Israel

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