Monday, July 20, 2009

Prisma: Recyclable Billboard

The advertising agency Prisma ES, Brazil, has created this recyclable billboard, to demonstrate her concern with the environment and sustainability. The campaign strategy was divided in two steps: First an institutional ad of an agency with the theme-‘Good Ideas for real’ and a big lamp in the center, printed in a material that reflected with all the car lights. Then, the digital canvas used to cover the billboard was turned, revealing in the case, the meaning of a good idea for real is to print in the back side of the canvas.

Advertising Agency: Prisma, ES, Brazil
Creative Director: Carlito Almeida
Creatives: Bruno Franco, Leonardo Bassul

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