First wanted to reach its TG- young people, with sensation chewing gums which is a long period permanent taste and brand new chewing gum taste. To this end, Youth Republic, Istanbul, Turkey created “Orange Moments” concept. And then they intended to give an orange line of vision to students and for the same they targeted the universities.
The agency created huge glasses which symbolize young people’s dynamism and joyfulness, which were later on placed at strategic locations with the campus of the universities in Turkey, thus the entire activity not only created a buzz about the brand but also provided the TG with the brand experience.
Advertising Agency: Youth Republic, Istanbul, Turkey
Creative Director: Serhat Gürcü
Art Director: Cumhur Gürses
The agency created huge glasses which symbolize young people’s dynamism and joyfulness, which were later on placed at strategic locations with the campus of the universities in Turkey, thus the entire activity not only created a buzz about the brand but also provided the TG with the brand experience.
Advertising Agency: Youth Republic, Istanbul, Turkey
Creative Director: Serhat Gürcü
Art Director: Cumhur Gürses
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