Sunday, September 27, 2009
Rexona- Unveiling The New Fragrance
Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.
Agency: Lowe Ginkgo Montevideo, Uruguay.