Sunday, September 27, 2009

Rexona- Unveiling The New Fragrance

Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.

Client: Rexona

Agency: Lowe Ginkgo Montevideo, Uruguay.

Country: Uruguay

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