Friday, September 11, 2009

Parkinson’s Victoria: Skill Tester

The slowness, rigidness and shaking limbs often associated with Parkinson’s disease can make simple, everyday tasks virtually impossible.

For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task.

DDB/Rapp, Melbourne helped people experience this complete lack of physical control for them-selves by filling arcade style skill-testers with everyday objects.
The agency then placed them around Melbourne; collecting $1 coins to fund help Parkinson’s Victoria’s research at the same time. In the first 12 hours over $5000 was collected.

Client: Parkinson’s Victoria
Agency: DDB/Rapp Melbourne
Country: Australia

No comments:

Post a Comment