Friday, September 11, 2009

Greenline Gym- Threadmill

To promote a well-being centre, a communication activity was developed with the aim of establishing a presence in one of the places where people make key lifestyle decisions: the supermarket. The creativity was based on the idea of turning a check-out conveyor belt (feeding your food to the operator) into a treadmill (the classic calorie burner).

Client: Greenline Gym
Agency: JWT Milan, Italy.
Country: Italy

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