Citroen: A Green Martinique

Citroën Martinique has launched a green campaign called "For a better world!",For each sold car, Citroën Martinique will fund a local association concerned by the environmental issue. In the most important shopping centres of the island, the agency has created car spaces especially for Citroën AirDream cars range, with low carbon emission and 95% recyclable. With Citroën Airdream, Martinique is becoming greener.

Credits:-

Client: Citroen Martinique

Agency: C'Direct, Le Lamentin, Martinique, France

Country: France

Braunwald Tourism “Mountain degustation in the city”

A poster covered with sealed air bubbles invites pollution plagued pedestrians to soak up the fine mountain air in the car-free mountain resort ”Braunwald” Switzerland. A campaign by “Braunwald Tourism” in all major cities in German-speaking Switzerland.

Credits:-

Client: Braunwald Tourism

Agency: Wirz BBDO Network Zurich, Switzerland.

Country: Switzerland.

Post-it “Memory is Fragile”

Post-it is a product commonly used in offices, however a great potential market for this brand are actually college students. Post-it wanted to reach this market. How can they make college students feel the need to use Post-it? They placed an alternative medium in the most important college campus, knowing that one of the main things students usually forget, is returning borrowed books to the libraries.

An ice sculpture with the phrase “Return The English Book” was made. Below the sculpted phrase you can see the line: “Memory is Fragile” and the logo of the brand: Post-it. This phrase progressively melted dramatizing the idea of memory being so fragile. By doing this, the passerby received a relevant message in an unexpected way, that can stay in their memory at least until they get a Post-it.

Credits:-

Client: Post It

Agency: El Garaje Lowe Lima, Peru.

Country: Peru

Heineken “Stadium of Dreams”

To launch a new Heineken UCL can that will record the final score as part of the design. They built ‘The Stadium of Dreams’ a gigantic live football Stadium made of Heineken UCL cans, but without the score printed to let consumers witness this dream score by themselves. Consumers helped building this stadium via their micro site. Which 332,654 cans were placed and installed at the exact same location on the real Stadium of Dreams. Thousands of people witness each round of live matches which in the end the final result was engraved on this new can.

Credits:-

Client: Heineken

Agency: Leo Burnett & Arc Worldwide Thailand.

Country: Thailand