Friday, April 23, 2010

Swiss Cancer Foundation “Post-It-Man”

Our skin accumulates the damage caused by successive sunburns. Our counter continues to run each time we are exposed to the sun without protection. Mannequins on display at public swimming pools and covered with sticky reminder notes dramatically illustrate the threatening capacity of our skin.


Client: Swiss Cancer Foundation

Agency: Euro RSCG Zurich, Switzerland.

Country: Switzerland

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