The foldable bicycle from BSA was printed on real cartons and placed at key BSA GO outlets in a way that no packing box has ever been before. Customers were drawn to this intriguing poster that could be taken down and folded in to box, ready to take. Succinctly driving home the ease of folding the cycle and it’s primary benefit – Pack and Go. A folded version of the carton was also placed at the counter as an information “boxlet” inviting customers to take one home now!
Client: BSA Cycles
Advertising Agency: JWT, India