Times are tough, and everyone is looking for easy ways to save money. To remind people that Kia is a brand built around exceptional value, LA-based creative agency David&Goliath created this campaign that takes a decidedly low-cost approach to typical marketing tactics. A scale-model plane towing a scale-model banner along the beach and a tiny tear-off flyer tacked to a street post deliver full-size results at a miniature cost, and illustrates Kia’s commitment to helping everyone “Spend Less.”
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