Prolam Y&R ,Santiago produced this large-scale billboard showing refugees fleeing from a flood in Asia, with dozens of air conditioners peeping out from a refurbished building, was produced to raise conscience regarding global warming. The line: El aire que enfrÃa tu hogar, calienta el mundo (The air that cools your home; heats up the world), was used to help convey that climate change is also due to excess of carbon dioxide in the air.
Agency- Prolam Y&R Santiago
Client- Forus Executive
Creative Director- Tony Sarroca
Art Directors- Fabrizio Capraro, Renzo Vaccaro
Country- Chile
Agency- Prolam Y&R Santiago
Client- Forus Executive
Creative Director- Tony Sarroca
Art Directors- Fabrizio Capraro, Renzo Vaccaro
Country- Chile
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