Catch the latest updates from across the world from the OOH Ad medium. Its a bird's eye view, as it gives its readers an in-depth detail of the brands' OOH campaign. So,all we await is your eye balls...
In the coldest part of the winter they wanted to remind the Norwegian people that they can easy get to warmer places with Norwegian Air Shuttle. They installed electronic thermometers in boards showing live temperatures, and at the same time informed how cheap it is to escape these conditions by taking a trip with Norwegian.
ESPN was seeking a groundbreaking interactive game that would promote the season premier of “Monday Night Football”. To present ESPN with this one-of-a-kind digital experience, Monster Media, global leader in storefront body responsive advertising, teamed up with Wieden & Kennedy and MacDonald Media and developed a game where everyone could really “get in the zone”.
Through the fusion of three high-tech features, including: projected capacitive touch, gesture based natural UI and real-time dynamic data, the interactive street level game immersed users in an OOH experience that never seen before. The quarterback selection capability was paired with real-time updates that showed a countdown to the next game.
ESPN’s unique Monster Storefront campaign increased viewer awareness of the 40th season premiere and contributed to “Monday Night Football” receiving the largest audience in the history of cable television and the highest rating in ESPN’s 30-year history. This proves that this game-play display was a positive experience for both ESPN and Monster Media.
Credits:- Client: ESPN Agency: Monster Media, Wieden & Kennedy and MacDonald Media, USA. Country: USA
Elmex wanted to promote their anti-cavities toothpaste, under the tagline “Helps prevent cavities” and asked them to find a surprising way to expose it. They collaborated with Israel’s largest bowling chain with branches in all major cities in the country. 140 bowling balls with no holes were randomly mixed with the regular balls on all the bowling lanes. 3 round stickers designed to look like the holes on the bowling ball were placed where the holes should have been. The stickers carried the message “Elmex – Helps prevent cavities”. The campaign was launched on December 2009 (peak holiday season in Israel) and is still running.
Credits:- Client: Elmex Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel. Country: Israel
Hépar is a water ‘brand’ with high magnesium content that improves intestinal transit. In addition to the TV campaign targeting senior consumers, create a specific action to engage a younger urban audience. They creating and use a new media unavoidable in every city: bins. The action was a key component of a campaign that boosted the sales by 34% in three weeks from 1.4 to 2 million liters a week. Credits:- Client: Hepar Agency: Marcel Paris, France. Country: France
This billboard was created for Hearth 104.9FM at the Waterfont Clock Tower in Cape Town. The public was asked to bring in their old (and even new) CDs to create the largest CD billboard ever made. With Hearth 104.9FM, there’s no need for CDs in Cape Town.
The back, silver-side of each CD was used to spell out and reflect “104.9FM”, while the front, non-reflective side made up the rest of the billboard. Participants were able to pick a number, have their CD placed on that number on the billboard and stand a chance to win a variety of instant prizes and vouchers. The billboard is 12 x 3 meters and was transported to a high-traffic area in Cape Town. It took 1.930 CDs to make this musical billboard.
Credits:- Client: Hearth 104.9FM Agency: Lowe Bull Cape Town, South Africa Country: South Africa
Fine for speeding to placed on the windshields of parked cars… This idea was used for key 3 Internet to convey to its TG that surfing at 3 gives you speeds of several Mb/s beyond the usual speed.
Cesviamo (www.cesviamo.org) is an Italian social network created by Cesvi, a non-profit cooperation and development organization of social utility. The basic idea of the network is very simple: you can make a bet involving all your friends in order to raise money for social issues. In this case, they had 3 goals: to increase the awareness of the website, to explain how the social network works turning fundraising into “fundraising”, and to make people – and above all students – more conscious about AIDS, an actual and vivid issue.
So they launched the biggest bet ever: the “Condom Mob” – 100 young people in a condom against AIDS! The word of mouth has grown up trough the main social networks (face book, twitter, friend feed) and the event took place inside two Italian universities: the first one in Milan, well known for communication studies, and the other one in Genoa, specialized in medical studies.
The result was beyond their expectations! In the first case they managed to reach 223 people entering the condom, while in the second case the person involved was 230! The media coverage of the campaign was and still it is being impressive (TV, radio, magazines, social networks and hundreds of website and blogs).
In the end the bet was won, and Cesvi saved the life of a child in Africa preventing him from AIDS (in detail, Cesvi supplied a complete therapy that reduces nearly 100% the risk of aids transmission from a HIV positive mother to her child).
Credits:- Client: (www.cesviamo.org) Agency: Now Available Milan, Italy. Country:- Italy
Inthe 3rd quarter of 2009, Absolut Vodka wanted to launch their limited edition Rock Bottle as part of their IN AN ABSOLUT WORLD campaign idea.
Absolut got in touch with legendary photographer Danny Clinch, whose vision, "IN AN ABSOLUTE WORLD You're with the band", came to life in an upclose and personal documentation of the rock band Wolfmother. In order to make it an even more intense experience for our audience, we selected some of Danny's best pictures and created a gigantic (up to 240sqm) traveling photo exhibition that toured through cities like Munich, Cologne and Hamburg via the absolut.com website we provided a downloadable audio guide and a printable map to tour the local sites.
Problem: Like the rest of the world economy, Metro Vancouver area’s real estate market was experiencing tough times due to the recession of 2008. Investors had disappeared from the market and buyers were cautious to purchase. Many real estate projects during this period began entering into a strategy of massive discounting and incentive offers to entice purchases. At this point, it was a game of who could give the best deal. Morgan Crossing, however, did not want to drop its prices but still position itself competitive in the market.
Solution: Morgan Crossing was positioned using its differentiating factor that no other real estate development could offer: an intimate village lifestyle. Morgan Crossing is the first lifestyle centre with residential and commercial units in Western Canada. We drew on this aspect to build an argument that one could either lead a dull and boring life in the suburbs (or at any other condo development far from shops, restaurants, and services) OR live at Morgan Crossing, a place with vibrancy, community, and charm all with-in a village walk.
Function: The beige campaign was developed. The beige campaign is best exemplified by a married couple spray-painted completely in beige from head to hair to toe. They stand in-front of their suburban home with extremely bored expressions on their face. Headlines accompanying the hero shot read expressions of just how boring life in the suburbs is, such as, “There’s a ton of stuff to do, if you have a full tank of gas”.
The idea behind the campaign was to create a stark contrast between life in suburbia which was termed “Boringville” for the campaign and Morgan Crossing, a vibrant walk-able village community.
This concept was applied to online banners where the beige couple were shown and users were asked to help them escape “Boringville”. They then used their mouse cursor to paint over them revealing Morgan Crossing. A second online banner asked users to spot the difference between two suburban homes. Multiple tries will reveal that there is no difference between homes - the concept, life in suburbia is boring.
Classified Ads were also done in which people were selling things they no longer needed because they were leaving “Boringville”, such as the person who was selling her rare rock collection.
An art installation was also setup outside the Morgan Crossing sales centre consisting of a mini-van and mannequins painted beige. The art installation depicted 5 mannequins running away from their beige mini-van and scaling a large sign that read, "Morgan Crossing: Where to Live" - essentially they are trying to get into "Boringville".
An online video was also created and placed on the Morgan Crossing website contrasting "Boringville" and Morgan Crossing.
Credits:
Client: Morgan Crossing
Advertising Agency: Spring Advertising, Vancouver, Canada
In order to show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets. Making the Ajax Glass effect clear for everybody they used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.
In China drinking unsafe water is common, especially in poorer and remote villages. There are about 300 million people with no access to clean drinking water and hence their lives are severely threatened. City folks could hardly relate to the situation. So Greenpeace urgently needs to raise awareness of this pressing issue among both local Chinese in big cities and foreign visitors.
So, target the city stickers with the message: Imagine if you had to drink contaminated water like your fellow citizens in the remote and poorer areas. Floor stickers – designed to resemble puddles of water – are placed in Beijing’s commercial and tourist districts. When pedestrians pass by and look down, they see the reflection of a poor child scooping from the poodle of dirty water and drinking it.
The copy reads: “Every 17 minutes, a child in China dies from drinking polluted water”. During the campaign period, these floor stickers caught the attention of scores of pedestrians. They stopped to read the message and took note of the website address. There was a 20% increase in the number of hits on the Greenpeace website during the same period. Many curious passer-bys also took pictures of the “puddles” stickers.
