The objective was to present a new line of dog food with full vitamins, so they were searching places where owners and their dogs spent a lot of time and they came up with an idea to put a few dogs in those places, but they had tied up in their neck a human arm so they can prove the power and strength of the new dog food.
Credits:-
Client: Wong- Dog Food
Agency: Mayo Draft FCB, Peru.
Country: Peru
Create awareness for Lenor flower-scented laundry softener. A wrapping foil reproducing the artwork of the Lenor bottle was placed in flower shops across Bucharest and also available through flower delivery services. All this during the Sunday of Flowers, a traditional feast in Romania celebrating the arrival of spring, along with a free of charge medium that delivers the message in a scented way.
Credits:
Client: Lenor- laundry softener
Agency: Grey Bucharest, Romania.
Country: Romania
CSKA Moscow is one of the best basketball clubs in Europe. They approached them with the task of announcing the trails for their basketball school. They needed a bright and inspiring idea that could be easily executed. Their idea was very simple: Stick up Announcements of the trails for the basketball team in the streets, near to the city’s public sports areas. But… they stuck them so high that only the tall, those that could jump or those with initiative could reach the announcement and rip of the unique code which they could get into the trials. 1560 Announcements were printed, in other words 18720 unique codes. 579 kids turned up to trials at the basketball school, there was an increase of 37% from the previous year. All this and not 1 cent was spent on media placement.
Credits:-
Client: CSKA Moscow Basketball School
Agency: BBDO Moscow, Russia.
Country: Russia
Drivers who talk on cellphones R 6 times more likely 2b involved in dangerous collisions, and 23 times more likely if tex...
Guerilla - fake memorials (facing pedestrian traffic) were set up on telephone polls around Calgary, with a prompt to “voice your opinion on facebook.com/itsUrcall”
Credits:
Agency: CrackerJack, Calgary, Canada
Country: Canada
The brief was to raise the awareness of corruption problem in Lithuania with a small amount of budget in a nontraditional way. Thus Gogelmogel (The Agency) changed the ordinary soaps in all the toilets of public enterprise (municipalities, government institutions etc.) to a ‘Money Soap’
Credits:-
Client: Specialiuju Tyrimu Tarnyba
Agency: Gogelmogel, Lithuania
Country: Lithuania
