Ambient media was used to promote Chiclets for the Cow Parade in the city of Sao Paulo. The agency W/McCann made the cow as showcased in the pic out of 15,000 packs and the same was displayed in the Paulista Avenue.
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Client; Cadbury
Agency: W/McCann, São Paulo, Brazil
Country: Brazil
The objective was to disclose Grand Prix Protector UV in a differentiated way and increase brand awareness in the target , S.C. Johnson placed sun protectors in the shape of sunglasses on cars parked under the sun in Rio De Janerio’s seaside
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Client: Grand Prix UV Protector
Agency: Giovanni+Draftfcb, Brazil
Country: Brazil
The guerrilla stunt protests againts the impact of single-use plastic on marine and wildlife. Giant plastic six-pack rings were placed on iconic Vancouver sculptures, gaining the attention of commuters and tourists.
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Client: Plastic Pollution Coalition
Agency: Rethink, Canada
Country: Canada
Tuffy is a plastics company that makes 100% recycled refuse bags. To introduce this fact to the public, they developed communication that dramatises the emotional benefit of choosing a recycled bag over the alternative – you’ll feel good about yourself.
They then printed the artwork onto specially made oversized bags and used the bags themselves as the communication medium. They filled the bags and placed them at the epicentre of the V&A Waterfront, which attracts an average foot traffic of 60 274 visitors per day! To maximise the reach, they also hung the plastic bags around the area in a more traditional poster format.
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Client: Tuffy
Agency: Saatchi & Saatchi Cape Town, South Africa.
Country: South Africa
Bop bags with images of fragile and expensive vases printed on them, were placed in high footfall areas, including major mall. Passer-by couldn't help but touch, hit and play with the bop bags, which demonstrated that whatever happens to your most precious ornaments, Super Bonder would have them up and in perfect condition in matter of seconds.
Client: Henkel
Agency: Ars DDB, Caracas, Venezuela
Country: Venezuela
Back Ground: Age wrinkles are an inevitable side of life that can start in every age. What we were asked to do was to communicate the effects of Deracine Anti-Wrinkle cream to the consumers. The key point was to make the consumers understand how easy is to fight their winkles. Our brief was towards preparing an inner pharmacy poster that would communicate this message to the consumers.
The Idea: Instead of just telling effects of the anti-wrinkle cream, we wanted the consumers to experience it first hand. For this a familiar material came to our mind – An Aluminium foil. We decided to incorporate the qualities of the material to demonstrate the effects of the product. So, the concept was implemented by creating an experience to the walkers-by. When they touched the poster – the cream on the women’s face printed on the foil turned the surface into flat surface.
Thanks to the nature of the material – our message came across in a simple and clear way i.e. getting rid of the wrinkles is easy!!!
Result: There was a 10% increase in the demand from the consumers’ end.
Credits:
Client: Deracine Anti-Wrinkle
Agency: McCann Erickson, Istanbul
Country: Turkey
In Tel Aviv (Israel), Young and Rubicam have developed an impressive non-profit campaign against people driving when drunk. The idea was to make a huge bottle, built out of broken car frames. On the bottle it says “Don’t drink and Drive”. The campaign starts today and will run for 3 months. The giant bottle has been placed on one of the busiest roads where over 1 million people will pass by.
The details:
- 80 cars frames in the bottle
- 15 tons worth of metal
- 20 meters tall giant bottle
Credits:-
Client: Or Yarok
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Country:Israel
The objective: To promote Ziebart window tints in a region like the UAE where the summer heat is intense.
The Concept: Percept Gulf, Dubai created special large –sized posters for this purpose. Posters with an image of a frying pan and a gas stove were placed in parking spots. So, when people parked in these spots and when they were pulling out, they really felt the heat inside. Just as if the car was frying over the pan or boiling over the stove.
The Target: Drivers in Dubai were targeted in open parking lots in different parts of the city, as it would perfectly simulate the in-car conditions we required.
Credits:
Client: Ziebart
Agency: Percept Gulf, Dubai
Country: Dubai
Pre- and post-smoothies, the Burt lookalikes and seven somewhat prettier assistants, “Burtified” with mock, tie-in-back beards, engineer cap, and yellow, Burt’s Bees tees, will hand out zero-waste sample kits with “beard-ana,” engineer cap and lip balm. They will also conduct a free yoga class in
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Client: Burt’s Bees,
Agency: Baldwin&,
Country: USA
Our skin accumulates the damage caused by successive sunburns. Our counter continues to run each time we are exposed to the sun without protection. Mannequins on display at public swimming pools and covered with sticky reminder notes dramatically illustrate the threatening capacity of our skin.
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Client: Swiss Cancer Foundation
Agency: Euro RSCG
Country:
Air Craze makes ultra-realistic remote controlled flights. Our task was to launch Air Craze in
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Client: Singapore Hobby Supplies Pte Ltd;
Agency: DDB
Country:
Delivering happiness one bag at a time. In celebration of National Potato Chip Day last month, Juniper Park Toronto pimped out a Lay’s delivery truck with a large 3D rotating wind-up key. The effort was meant to harkens back to the days of wind up toys…when things were simple, to underscore the “happiness is simple” brand positioning. The truck visited locations around
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Client: Frito Lay
Agency:
Country:
