Hachette: Evidence Bag

US Sydney transformed a retail ad panel into a piece of forensic evidence to launch Patricia Cornwell's latest grisly thriller.

Credits:-

Client: Hachette Publishing

Agency: US Sydney

Country: Australia

Coffee Heroes “Celebrate your heroes”

Bonanza Coffee Heroes is a gourmet coffee house in the trendiest area of Berlin. Their goal was to reach this alternative audience, known to reject mass media. Berlin is the Mecca of street art. And they are the Coffee Heroes. So they united the two, using stencils to “print” the faces of cool, alternative heroes, allowing the audience to drink their idols. Three days before the American elections, Barack Obama’s face was “printed” on hundreds of cups of coffee. A unique channel was established with a budget of only 60 Euro, as hundreds of customers spread the image via blogs and coffee related websites.

Credits:-

Client: Bonanza Coffee Heroes

Agency: Agency: TBWA\ Berlin, Germany

Country: Germany

Stuff.co.nz “Tomatoes”

Part of a campaign was to promote fast-breaking new at Stuff.co.nz, a major New Zealand news website. It was one of a series of live ‘punishments’ meted out to real members of staff for being late with the news. Hamish was pelted with 150kilograms of over-ripe tomatoes in front of morning rush hour traffic.

Credits:-

Client: Stuff.co.na

Agency: Big Communications, New Zealand.

Country: New Zealand

Panasonic “Afraid to trim sensitive nose hair?”

With thousands of sensory nerve fibers in the nostrils’, trimming nose hair can be as risky as cutting live wires. They used billboards around actual electric wires and poles to amusingly yet convincingly dramatize the need for the Panasonic nose hair trimmer’s safety cutting system.

Credits:-

Client: Panasonic

Agency: Saatchi & Saatchi, Indonesia

Country: Indonesia