Foreign Beer Exchange

Heineken is a major sponsor of the Austin City Limits music festival, which means Shiner beer, the local favorite, can’t be served on the festival grounds. So in order to defend Shiner’s turf, the Foreign Beer Exchange Program was born. Concert goers were given Shiner wooden nickels, good for free Shiner at the Foreign Beer Exchange Program Headquarters. The headquarters housed porta potties where people could relieve themselves of the lesser, foreign beer, and “exchange” it for an ice-cold Shiner.

Credits:-

Client: Heineken

Agency: McGarrah Jessee, Austin, USA

Country: USA

UNICEF- Landmine Stickers

In many countries, landmines are still an insidious danger to civilians. That’s what we wanted to show to anybody who walked pass the UNICEF information booths. Leo Burnett, Frankfurt, Germany placed "Invisible Landmine-Stickers" on the floor-

Their self-adhesive topsides looked exactly like the floor. When people walked over them, they stuck to their feet. While removing the stickers, people discovered the picture of a landmine on the bottom side. They were also informed that in many other countries, they would have been the victim of a landmine just at this moment. At the booths, people could get further information’s and donate to the social cause of UNICEF.”

Credits:-

Client: UNICEF

Agency:Leo Burnett, Frankfurt, Germany

Country: Germany

Golf GTI- Bags That Stole Away The Limelight @ Paris Motors Show

The goal was to increase the visibility of Volkswagen during the Paris Motors Show, so that the traffic could be diverted from the competitors. In order to meet the challenge Agence V, Paris gave away the this eye catching bags right at the entrance of the show.

As a result many visitors used the bag during the whole time of the show and the Volkswagen corner was truly over crowded in comparison with the previous year. Most of the visitors also kept the bag after the trade-show and thus brought more visibility to the brand.

Credits:-

Client: Volkswagen

Agency: Agence V, Paris, France

Country: France

Infamous Rattle Machine Drives home The Point

Saatchi & Saatchi used the infamous Indonesian 3-wheelers for transit advertising instead of taxis and buses. Bad roads, the worst suspension in the world and tons of popular jokes about these shake and rattle machines provide the perfect context to dramatize the new shake-proof image stabilizing technology in every Lumix camera.

Credits:-

Client: Panasonic Lumix Digital Camera

Agency: Saatchi & Saatchi Indonesia

Country: Indonesia

Sabina Stobrawe “The divorse lift”

A typical wedding photo was affixed to door lift doors in a law firm. Unfortunately, every time the doors opened, the couple split up. But help was at hand for everyone in the same position as soon as they stepped into the lift: a sign showed the name of the law firm and also the floor at which the office was.

Credits:-
Client: Sabina Stobrawe
Agency: gkk DialogGroup GmbH Frankfurt,
Country: Germany.

BMW: Translation

Park Shore BMW is located in an Auto Mall along with all its competitors and sought to differentiate itself from the pack. So Transit Shelter Ads via concerto Vancouver were bought along the road that leads to the Auto Mall to remind what BMW really stands for.

Credits:-
Client: Park Shore
Agency: concerto, Vancouver
Country: Canada

ITV: Collision

To promote ITV's compelling new drama "Collision" BBH London created this creative that was executed on the billboards in UK

Credits:-
Client: ITV
Agency: BBH London
Country: UK

Economist- Goes The Poster Way…

Ogilvy Singapore has produced a poster that will appear within the Finance & Investment sections of Singapore's CBD bookstores. The posters are to drive people to pick up a copy of The Economist.

Credits:-
Client: The Economist
Agency: Ogilvy, Singapore
Country: Singapore

Demolician Takes The Walkways…

Surfboard shaped floor graphics were placed by Prolam Y&R Santago on moving walkways to promote extreme sport magazine Demolicion

Credits:-
Client: Revista Demolicion
Agency: Prolam Y&R, Santiago
Country: Chile

CNN- Tapes The Berlin Wall

CNN taped the original position of the Berlin Wall using branded tape launching CNN International’s new slogan “Go Beyond Borders”

- The line often goes through buildings a built after the fall of the wall – through restaurants, offices, hotels and even train stations.

- At certain points along the wall line we created temporary street art installations detailing 8 stories of people who went over, under or even through the biggest border in history. Exactly where these events actually happened.

- Stickers on the street fill you in on the details, QR codes push pedestrians online to CNN’s Berlin Wall Special and a google map with links to archive footage from back in the day.

The project took 5 days and 40km of tape.

GAP- Turns It Upside Down

GAP went literal with their claim "Shopping turned on its head" and turned a store and everything around it upside down in Vancouver.

Coke- Grips It’s TG

The challenge was to let people know about how the new Coca-Cola Grip Bottle has a better grip for holding and for the same its agency Marcel, Paris, France came up with a solution where in they used ‘Posters’ that were printed on Velcro- thereafter these posters were placed with-in the bus shelters across Paris to make people interact with the grip.

The campaign became a huge hit with the audience, as people literally hooked to the campaign which resulted on the whole, a 3.8% brand volume growth in France compared to the sales in 2007.

Credits:-
Client: Coke
Agency: Marcel, Paris, France
Country: France