Milan Bus Stops Reveals The Killer…

At the bus stops in Milan, the posters were covered by a shower curtain. When opened, the shower curtain revealed a classic assassin with a knife, ready to kill; alongside the headline that read: How does it feel to be involved in a crime.

Credits:-
Agency: DDB Milan, Italy.
Country: Italy

Toppits- Freshness That Lasts…

Toppits cling film is a product that keeps groceries fresh. To make this rather common fact interesting, they place the product benefit “Keeping it fresh” in an unusual environment using an eye-catching ambient by cleaning the wall where the cling film is placed.

Credits:-
Client: Toppits
Agency: Grey Dusseldorf, Germany
Country: Germany

Plug Into The World With The Economist

For the latest city blitz for The Economist, BBDO New York/ BBDO West posted billboards and did station dominations in and around the city of Seattle, including the famous Pike Place Market. The creative execution highlights very simply how easy it is to plug in to things happening around the world via the Economist.

Credits:-

Client: The Economist

Agency: BBDO New York/BBDO West

Country: USA

UK Gets Prepared For Winter Floods

The Environment Agency launched this £2million flood awareness campaign to mark the start of the UK winter flood season. As part of the campaign Adshel have built 6 bus shelters that recreate the look of a flood damaged sitting room. The multi-channel campaign - "be prepared for flooding" - will use a mix of media: print and radio advertising, direct mail and public relations. The national and local campaign seeks to raise awareness of the risk of flooding and to encourage people to take steps to prepare in advance.

Credits:-
Client: Floodline
Creative Agency: Cookson Peacock
Country: UK

1st Bank- Caring About Small Business Houses

Many banks claim that they support small businesses, but 1stBank in Colorado seemingly put their money where their mouth is. They set up several rotating displays in busy areas covered with business cards of their small business customers, plus the tagline "We care about small business." Now that is more than just lip service.

Credits:-
Client: 1St Bank

Agency: TDA Advertising

Country:- Colorado

Save The Children- An Initiative By savethechildren.org.au

It's frightening to think children today are still forced to work in factories, employed as prostitutes, or don't have access to clean water. These are some of the many issues Save the Children is working to make obsolete, so these things become a thing of the past-
1)Contaminated drinking water Mandera, Northern Kenya; 2) Child worker,Dhaka, Bangladesh; 3) Child soldier Democratic Republic of the Congo; 4)Child prostitute,Bangladesh & 5)Child war refugee Democratic Republic of the Congo.

Hat’s off to the creative team at M&C Saatchi, Melbourne, who came up with this OOH poster campaign.

Credits:-
Client: savethechildren.org.au
Agency: M&C Saatchi, Melbourne, Australia
Country: Australia

Corona Beer- A Raising Act!

To celebrate the arrival of spring, the Corona beer brand surprised passers of the City of Buenos Aires with a bottle of 3 meters high composed entirely of colorful flowers. The bottle was located in the Plaza San Martín, a strategic point where thousands of people walk daily to work in the downtown because of its proximity to the train station and underground city.

Credits:-
Client: Corona Beer
Advertising Agency: Woonky Buenos Aires, Argentina
Country: Argentina

Up, up and away: Tower Bridge in London raised, so giant hot air BALLOON could sail through

This was the eyepopping sight that greeted sleepy commuters in London a few days ago,when Tower Bridge was raised to allow a hot air balloon through for the first time in the landmark’s 105-year history.

Created to mark the release of new Disney-Pixar animated movie Up, and painted all over with lots of little balloons, the balloon also had more than 500 half-balloons sewn to its outside with 18 miles of thread.

When hot air was pumped into the main balloon, all the mini-balloons expanded too.
The creation, which weighs as much as a baby elephant, was kept on course on its way upstream by a tugboat.

UP is a comedy adventure about 78-year-old balloon salesman Carl Fredricksen who ties thousands of balloons to his house and flies away to the wilds of South America.
The premiere was held on a Sunday at the British Film Institute (BFI) on London's Southbank- and the last two pics are from the movie itself... Indeed, a great way to use Outdoor media to promote a movie before its release....

Royale Deluxe- Berlin Reunion

1.5 million people filled the streets of Berlin, Germany to watch a several-day performance by France's Royal de Luxe street theater company titled "The Berlin Reunion". Part of the celebrations of the 20th anniversary of the fall of the Berlin Wall, the Reunion show featured two massive marionettes, the Big Giant, a deep-sea diver, and his niece, the Little Giantess, who were separated by a wall and, after the wall felt, started seeking each other on the streets of Berlin

Mo’men Restaurant – Serving Sandwiches that doesn’t exist in the market

Today, Mo’men Restaurants Became the Most Successful Restaurant Chain in Egypt. With Fourteen Restaurants Serving Over 9,500,000 Customers a Year With Over 12,000,000 Sandwiches, Mo’men Restaurants Became One of the Biggest Restaurants Chains in Egypt in Terms of Volume & The Highest in Average Sales and Number of Customers Per Restaurant.

With this campaign- they once again laid a stamp that they address a market need and serve a Sandwich that does not exist in the market. Different Sizes, different recipes, and the best value for money one can ever have.

Credits:-
Client- Mo’men Restaurant
Agency: Strategies, Cairo, Egypt
Country: Egypt

Bathroom Sink Sticker

To support Pert Plus and its effectiveness towards hair fall control, Leo Burnett Lebanon invaded bathrooms in universities, malls,theaters, cafe's and pubs, and intervened in sinks, where you will always find a fallen hair. A transparent waterproof sticker simulates a hair reaching out from the drain struggling to avoid being flushed in by the water. Part of the hair is treated to stay loose and unstuck to the surface enhancing the drama as it wobbles with the flowing water.

Credits:-

Client: Pert Plus

Agency: Leo Burnett, Lebanon

Country: Lebanon

Support Path Finders Raises Awareness For Homeless Teens

Lifelike stickers of sleeping teens were placed in-front of business homes, inside elevators, and on the busy street locations both on the billboards and Cars in Milwaukee to bring awareness to the issue of teen homelessness.

Credits:-
Client- Pathfinders
Agency- Serve Marketing, Milwaukee, WI, USA
Country- USA