A Birds Eye View

New Belgium Brewing: Pedal-tacular

2010-08-15T06:11:00.000-07:00

Visitors touring the grounds of New Belgium Brewing, Fort Collins, Colo., this summer can pose within a print ad that appears on the back cover of Rolling Stone, among other places. The full page ad has been turned into a full size photo set.

The campaign is by Cultivator Advertising & Design, Denver. The ad, for New Belgium’s flagship Fat Tire Ale, depicts a man and a woman balanced on the pedals of the beer’s signature fat tire bike, in turn balanced on a slack-rope. It is meant as a whimsical statement about Fat Tire Ale’s balanced brewing, and also as a reference to the brewery’s 2010 Tour de Fat bike festival, which visits ten western cities from Chicago to Austin to L.A. to Seattle.

A life size recreation of the ad is now adjacent to the tasting room on the brewery’s public tour. Before imbibing (or after; all props are solidly welded in place) visitors can photograph themselves “balanced” on the bike and, by uploading the shot to New Belgium’s Facebook page, enter to win one of ten custom-designed Felt single-speed cruisers—just like in the New Belgium Brewing bottle cap and logo—that will be given away weekly from Memorial Day to Labor Day.

Credits:-
Client: New Belgium Brewing, Fort Collins, Colo
Agency: Cultivator Advertising & Design, Denver, USA
Country: USA

Romtelecom - Living Statues

2010-08-15T06:10:00.000-07:00

Lipton- Clear Tea Bag

2010-08-15T06:05:00.001-07:00

The carry bag was designed in a form of an actual lipton clear green tea bag. A pack of lipton clear green tea was kept in it with hoola hoop and was handed to the ladies in the malls as a giveaway.

Credits:-
Client: Lipton Tea
Advertising Agency: DDB Integrated, Jeddah, Saudi Arabia
Country: Saudi Arabia

my3things

2010-08-15T05:58:00.000-07:00

Brandhouse - Drive Dry: Evidence Bags

2010-08-15T05:57:00.000-07:00

Jatam: Hello, Mr. President!

2010-08-08T01:46:00.000-07:00

Tailgating Isn’t Worth It- Give Trucks Room. It’s The Law!

2010-08-08T01:42:00.000-07:00

On Monday, they revealed the latest part of their campaign for the Colorado State Patrol – a 3D billboard that is crunched together to simulate a rear-end collision between a car and truck

Clearly the addition of Paul Suggett as Creative Director/Copywriter and Gordy Hirsch as Art Director is steering Amélie in the right direction. The board was built by Bill Kinsey ofEyeCandyProps, with retouching by Armando Martinez and illustration by Richard Feldman.

Indus Pride- Beer Mug

2010-08-08T01:39:00.001-07:00

To popularize SAB Miller India's new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, we chose low-cost handles of airport transit buses as our medium.

Credits:-

Client: Indus Pride

Agency: Ogilvy & Mather, Bangalore, India

Country: India

Red Bull Airdrop

2010-08-08T01:39:00.000-07:00

Mini Cooper- Cut for the surfing generation

2010-08-08T01:28:00.000-07:00

If you can count on one car brand to have great ads, it’s Mini.

As further testament to its quirky ad strategy, the Mini Countryman stars in a very interesting billboard installed in Milan, Italy.

As you can see above, what might look like an ad for a surfing brand quickly shows off the actual billboard of the Mini Countryman, highlighting the crossover’s slogan of offering a getaway from the rest of the world.

McDonald's: MacFries Pedestrian Crossing

2010-08-08T01:21:00.000-07:00

During the biggest public festival in Switzerland, the Zurifest, McDonald’s confronted with heavy competition, even concerning core products like fries. A lot of independent stalls offer fast food. Fortunately the festival is the only time during the year when official street markings, like pedestrian crossings are taken out of function.

This enabled their agency to use the crossing in front one of our restaurants and have it re-styled into a portion of fries

Credits:-

Client: McDonald’s

Advertising Agency: TBWA Switzerland

Country: Switzerland

Nintendo Dsi- Brain Teaser

2010-08-01T05:40:00.000-07:00

The challenge: Nintendo asked us to come up with an indoor promotion for Nintendo DSi Brain Teasers. The problem: in shopping malls prior to Christmas. And as we all know, they are a madhouse of noise and confusion at this time. So, how do we get anyone’s attention in there?

The idea: In every shopping mall there is a place where we can have people for our very own. A place that over 40% of shoppers visit at least once during their shop. A place that is just perfect for our promotion: the customer toilet. We transformed this place into one big brain teaser. And turned it into an experience space. Leaflets with a 10% discount offer on all Nintendo Brain Teasers encouraged shoppers to go straight to the retailer in the shopping mall.

Credits:-

Client: Nintendo

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany

Country: Germany

The territory Touareg, at the airport in Barcelona

2010-08-01T05:37:00.000-07:00

Volkswagen introduced the new Touareg in its natural habitat, a terrarium located in an environment of maximum competition such as the Airport Terminal 1 Barcelona , in which between sand and desert plants, lives with ten snakes two feet in length each.

A ton of sand, mounting an all-night, 53 people involved between carpenters, cabinetmakers, creative designers, veterinarians and keepers, a glass terrarium 50 square meter , “250 meters” snake in total and the new Touareg.

The goal: create a wild area to present this exclusive 4 x 4 .

Credits:-

Client: Volkswagen

Agency: DDB Barcelona

Country: Spain

Honda Civic GX: Natural-Gas billboard

2010-08-01T05:30:00.000-07:00

To catch the attention of 405 commuters in the Los Angeles area, Honda just unveiled a 3-D outdoor board to show off the Civic GX’s clean natural-gas power. Communicating Honda’s innovation and environmental awareness, the nearly free of emissions-free Civic GX is brought to life with lighted 3-D graphics to simulate clean-burning natural-gas flames.

Credits:-

Client: Honda

Advertising Agency: RPA, USA

Country: USA

SMSlingshot

2010-08-01T05:29:00.001-07:00

Giant Ants Invade Houston

2010-08-01T05:29:00.000-07:00

Discovery Channel Disguises its' own building in the honor of the Shark

2010-07-25T06:39:00.001-07:00

In honor of Shark Week Sharks putting the spotlight on his chain, the Discovery Channel has disguised his building giant shark! The chain has installed a head, fins, a fin and tail of a shark inflatable directly on its premises as shown on the pic

Knorr Promotes Its Freeze-Dried Soup

2010-07-25T06:33:00.000-07:00

To promote its new individual bags of freeze-dried soup - Cup-A-Soup - Knorr brand has designed a billboard smoking. It is not about sensory marketing, since the smoke is completely odorless. The idea is simply to remind passersby of how good a bowl of steaming soup can be fun.

Country- South Africa

The Giant Red Refrigerator

2010-07-25T06:32:00.001-07:00

rodemier01.mpg

2010-07-25T06:32:00.000-07:00

Money Tree - what if money grew on trees?

2010-07-25T06:30:00.000-07:00

Mercedes - Take Off / Paper-Plane.fr

2010-07-18T08:59:00.000-07:00

Rooftop Ad to God

2010-07-16T22:34:00.000-07:00

Bond + Bond - Fridge Magnet Billboard / Paper-Plane.fr

2010-07-16T22:31:00.000-07:00

Diesel Facepark Event

2010-07-16T22:02:00.000-07:00

Inception- The Dream Is Real

2010-07-16T21:57:00.000-07:00

Inception, the latest film from director Christopher Nolan tells the story of a thief of dreams. Don Cobb, played on screen by Leonardo DiCaprio has developed the ability to infiltrate the subconscious of everyone, he is well able to live their dreams.
The base line of what science fiction thriller is logically "The dream is real."
In order to script this teaser, two giant billboards are trompe l'oeil quite surprising. The first two are present in New York, the third is visible in Paris, Porte de la Chapelle.

LG Launches Its Range of Giant Fridges @ Madrid

2010-07-16T21:54:00.000-07:00

LG sees the big picture, very large for the launch of its new range of fridge. One of the entrances of the market San Miguel de Madrid has been transformed into a refrigerator size XXL by the brand. The device was also going on within the market, with the installation of fresh and exotic in the aisles to extend that feeling of freshness.
Supported by the presence of actresses Eva Longoria (Desperate Housewives) and Jennifer Morrison (Dr. House), the operation becomes an even more credible ...

An Ice statue Depicting Homeless People @ Summers

2010-07-16T21:50:00.000-07:00

At the end of winter, many shelters for the homeless are closed while there are so many homeless people who die in summer than in winter. To raise awareness of this reality, the Fondation Abbe Pierre and his agency has a happening BDDP to the Louvre pyramid. A statue depicting a homeless ice will melt and all day July 8

Gillette Promotes Clean Shaven Look @ Office Lifts

2010-07-11T01:09:00.000-07:00

Ambient marketing operations are often one-shots with more resonance line than in reality. That is okay, but when ambient knows a course worthy of the name, we can only applaud. This time, the credit goes to Gillette since the brand has signed an operation last March noted, in São Paulo. 40 elevators located in office buildings were indeed stuffed with synthetic fur, simulating the presence of a beard of several days. The door was playing the role of the skin smooth and welcomed the message of Gillette: "You prefer the shaved skin? 98% of women too. ""Even if the fur looked rather pleasant to the touch, there is no doubt about the memorable aspect of the opera. The message also fell into oblivion right out of the elevator as it was enhanced by sampling in the lobby of the buildings concerned.

Credits:-

Client: Gillette

Agency: Ponto de criação

Country: Brazil

La Parade Xperia™ X10 mini - Sony Ericsson

2010-07-11T01:05:00.000-07:00

Grolsch Koel*Hotline

2010-07-11T01:04:00.001-07:00

Coca-Cola - The Wave / Paper-Plane.fr

2010-07-11T01:04:00.000-07:00

IKEA "Trailer" - Leo Burnett Hong Kong

2010-07-11T01:03:00.000-07:00

The Shopping Carts

2010-06-20T09:21:00.001-07:00

The Slide

2010-06-20T09:21:00.000-07:00

The Elevator

2010-06-20T09:20:00.000-07:00

Post-it Super Sticky “Mailing”

2010-06-20T09:16:00.000-07:00

Communicate the adhesive force of Post-it Super Sticky to Office Managers. They created a mailing that demonstrates how sticky Post-it Super Sticky are. They just wrote the address on a Super Sticky and put in on the envelope. Mailing and torture test at the same time! The best proof of the adhesive force of Post-it Super Sticky , was the mailings to arrive. 99% did. When called by their Sales managers, all of the Office managers responded positively to this original product demonstration. It really opened doors for further contacts and numerous product presentations.

Credits:

Client: Post-it Super Sticky

Agency: Publicis Brussels, Belgium.

Country: Belgium

3M, Post-it @ Facebook: Don't Forget Your Friends, Pink

2010-06-20T09:13:00.000-07:00

To celebrate the 30th Birthday of the Post-it note, we created a Facebook Game to remind people what's most important to us-Our friends. In an age were we are defined by the amount of Facebook friends and twitter followers we have we wanted to challenge people to prove how many of these friends they actually knew. Giant oversized Outdoor Post-it products drove people to the site.

Credits:-

Client: Facebook

Advertising Agency: Profero London, UK

Country: UK

Dark is Deadly: X Box, Alan Awake

2010-06-20T09:11:00.001-07:00

Microsoft Canada is looking to scare gamers with a unique campaign created to support the launch of Alan Wake, the highly anticipated psychological action thriller game.

Credits:-

Client: Microsoft

Advertising Agency: MacLaren McCann, Toronto, Canada

Country: Canada

Panda Rescues Bluefin Tuna fish

2010-06-20T09:08:00.000-07:00

The Challenge: To raise awareness of the population about the critical situation of the Bluefin Tuna and inform them that since January 1st 2010, Sushi Taxi has banned all Bluefin Tunas from its restaurants.

The solution: Because of the low interest of the population about the Bluefin Tuna problem, we decided to use the image of an animal that most of the people care about, the panda, and match it to the subject. With this action, we wanted to the audience know that:
"The Bluefin Tuna is threatened to disappear, if he was as cute as a panda, would you still eat it?"
On may 17th, 16 pandas went in the streets of Quebec city to defend the Bluefin Tuna to spread one message: No to Bluefin Tuna.

The results: Lots of medias (newspaper, website and radio) talked about the campaign and the message behind it. The campaign was a huge success and the population reacted very well to the presence of pandas in Québec city.

Credits:-

Client: Sushi Taxi Restaurant

Advertising Agency: Anecdote marketing, Quebec, Canada

Country: Canada

Skoda + Merlin Automobili “Have you ever been into a Skoda?”

2010-06-20T09:06:00.001-07:00

They simulated the cockpit of a Skoda car using 2 heavy paper supports. The first one, they called it the “Dashboard”, was placed on the seats and simulated being it front of the steer, The second one, they called it the “gear shift”, was obtained with a die cutting and was placed into every seat cup-holder.

Both of them were design to fit the seats measures and peculiarities, for example the front of the dashboard was holed in order to show the underneath seat number. A team of 8 people, directed by the agency, worked along the day preparing the rooms before people got in, cleaning up and preparing the room again between 2 shows. The target demonstrated to be pretty curious about the action, a very brand new experience for this kind of audience, Supports were taken, observed, used for a little time before the shows began. More importantly, the target played with the dashboard and the gear shift: a rapport between brand and consumer was built.

Credits:-

Client: Skoda

Advertising Agency: Jiki, Rovigo and Milan, Italy

Country: Italy

The Marathon for Water

2010-06-13T05:30:00.000-07:00

Rethink- Promotes Science World’s Treasure Science Via Gold Billboard

2010-06-13T05:26:00.001-07:00

Vancouver’s Rethink wrapped a billboard in 22 k gold to promote Science World’s Treasure! exhibit, and to dramatize this fact: 2 oz of gold can be hammered so thin it covers 200 square feet.

Credits:-

Client: Rethink

Advertising Agency: Rethink, Canada

Country: Canada